Lily Gardénia

Lily embodies female empowerment with a touch of aspirational perfumery. She doesn’t just exude power—she radiates charisma, always seeking the extraordinary. In charge of her own story, she turns the ordinary into something magical. Visually, we highlight the sophistication of gardenia and lily, warm golden tones, and a minimalistic, elegant, and refined aesthetic.

my role
art direction

client
O Boticário→ 2024

agency
AlmapBBDO

with
Edu Vares, Giovanna Castro

photos
Andreas and Nicole einiger